Downy Rinse & Refresh Flag Football

Welcome to the Downy Rinse & Refresh locker room, where stink doesn't stand a chance.

Parents and kids stepped inside an immersive locker room experience with both stinky jersey and Downy Rinse & Refresh jersey displayed for comparison. 

Along the way, young athletes tackled the interactive photo opp, battled through the odor defense zone, and fought off funky smells one at a time. Crossing the finish line with the only proper celebratory touchdown dance.

Agency: MAS 2024

Role: Art Director

Client: M Booth

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