Downy Rinse & Refresh Flag Football
Welcome to the Downy Rinse & Refresh locker room, where stink doesn't stand a chance.
Parents and kids stepped inside an immersive locker room experience with both stinky jersey and Downy Rinse & Refresh jersey displayed for comparison.
Along the way, young athletes tackled the interactive photo opp, battled through the odor defense zone, and fought off funky smells one at a time. Crossing the finish line with the only proper celebratory touchdown dance.
Agency: MAS 2024
Role: Art Director
Client: M Booth