In partnership with YouTube, we built an immersive drive-thru experience that brought creators and bite size content to life in the most delicious way possible.

Inspired by the nostalgia of retro fast food, the activation served up refreshing slushies and limited edition trading card packs, but the real treat was the ride. Guests placed their order at a custom kiosk, then hopped aboard a themed golf cart that whisked them through a world we built from scratch: past retro ordering menus, a wheat paste poster wall bursting with personality, and finally to the pickup window where the magic landed in their hands.

Every detail was intentional. From the building's architecture to the story baked into each golf cart, we engineered a fully cohesive universe. 

Won experience category at The Drum Awards for Marketing Americas 2023