In partnership with Google Ads Marketing, we brought the future of AI-powered advertising to life at Advertising Week New York 2023. Guests weren't just observers, they were in the driver's seat. Through a series of hands-on activations, including an NFC car hood experience that demonstrated how AI can supercharge brand ad performance, a tinker station where attendees personalized their own ad experience, and a "Drive to Thrive" driving simulator featuring real-world case studies, we turned a complex concept into something tangible, exciting, and impossible to forget.