We transported UBAR, a Qiddiya City's cyberpunk universe, traight to Tokyo Game Show 2024, and we made sure it hit different in person. Hidden throughout the space were cheat codes guests could collect for a chance to win prizes, unlocking them through claw machines, a Metawurst food truck, or a potion bar. 

In the center of the space is a neon tree that powers the cheat code stations and a towering 9-foot Sentinel robot loomed over the floor, offering guests a chance to revive and to win another cheat code. Fan meet-and-greets and live panels on the main stage kept the energy electric from start to finish.